Lighthouse by Tilt is the shipper-facing platform built to help freight teams see, manage, and understand transportation activity from one connected place. It brings together freight visibility, shipment tracking, workflows, pricing context, dashboards, analytics, automation, and practical decision-making support for shippers.
In simple terms, Lighthouse is a freight visibility platform, transportation management system, and AI-powered shipper TMS designed for teams that want more control than spreadsheets, email threads, and disconnected shipment portals can provide.
It is built for logistics teams that need real-time visibility, clearer shipment status, better exception management, and more connected freight operations without turning daily work into a complicated enterprise technology project.
Why Lighthouse Exists
Many shippers still manage freight through fragmented systems. A load may be quoted in one place, tracked in another, documented through email, reviewed in a spreadsheet, and explained to a customer through manual updates. That creates delays, duplicate work, and uncertainty.
The problem becomes more visible as shipment volume grows. More providers, more modes of transportation, more facilities, more stakeholders, and more customer expectations make manual tracking harder to sustain.
Lighthouse exists to streamline that operating layer. It helps shippers track shipments, monitor ETA changes, review pricing context, manage workflows, and respond to disruptions from a more central view.
The goal is not to add technology for its own sake. The goal is to improve operational efficiency by giving teams real-time data, real-time insights, and the structure needed to manage freight with more confidence.
What Lighthouse Helps Shippers Do
A strong freight visibility platform should do more than show dots on a map. It should help the team understand what is happening, what changed, and what needs attention.
Lighthouse is designed to support core freight management functions such as:
- Real-time tracking: shipment updates, live tracking, in-transit visibility, and status updates across active freight.
- ETA awareness: accurate ETAs, predictive ETAs, arrival times, and exception signals that help teams communicate earlier.
- Workflow management: automated steps that reduce manual check calls, repetitive follow-ups, and scattered documentation.
- Exception management: visibility into disruptions, bottlenecks, missed updates, and loads that may need attention.
- Analytics and dashboards: practical views for freight visibility, pricing, carrier performance, and operational trends.
- Multimodal support: workflows that can support truckload and other modes as shipper needs evolve.
- Connected data: API and ERP connectivity that can help freight data fit into the broader supply chain management environment.
Lighthouse is also designed to support security, transparency, and operational control. Those qualities matter because freight visibility is not just a technology feature. It affects customer satisfaction, cost management, and the way internal teams work together.
How Lighthouse Fits The Tilt Ecosystem
Tilt is the technology platform focused on modernizing how freight moves. Within that ecosystem, Lighthouse is the public-facing shipper platform. It gives shippers a practical way to access the visibility, workflows, and freight intelligence built by Tilt.
That distinction matters. Lighthouse is not a generic dashboard, and it is not only a portal for one transaction. It is designed as a connected operating layer for shippers that need clearer transportation visibility, stronger data, and more scalable freight management.
Cargopath is Tilt’s carrier-facing portal, while Lighthouse is the shipper-facing experience. Together, they reflect the larger Tilt ecosystem: connected systems, better data, and more structured freight movement.
For shippers, the practical takeaway is simple. Lighthouse is the place where freight activity becomes easier to see, manage, and act on.
What Makes A Freight Visibility Platform Useful
The freight visibility market includes many visibility solutions, transportation visibility platforms, TMS tools, 3PLs, and provider portals. Shippers may hear names such as project44 in broader visibility conversations, or they may work with freight forwarders, brokers, carriers, and other logistics partners that provide their own tracking portals.
The question is not whether a platform has visibility. The question is whether that visibility connects to the workflows the shipper actually uses.
A useful freight visibility platform should help answer questions such as:
- Which shipments are active right now?
- Which loads have missing check-ins or delayed status updates?
- What is the current shipment status for each customer order?
- Which ETA changes may affect delivery promises?
- Where are disruptions creating service or cost exposure?
- Which carriers, facilities, or lanes are creating recurring bottlenecks?
- What pricing patterns should the team understand before the next booking?
Visibility becomes more valuable when it connects to action. Dashboards should help the team make a better decision, not just display information. Notifications should point attention to the right load, not create more noise. Automated workflows should reduce manual work without removing human judgment.
Data Sources and Intelligence Behind Visibility
The core function of a visibility platform is to organize data so teams can optimize freight workflows and respond with better context. Freight visibility often depends on multiple data sources. That may include carrier updates, ELD data, telematics, IoT signals, mobile apps, appointment information, emails, APIs, and other logistics operations data.
Lighthouse is designed to organize freight information into a more usable experience, with algorithms that can support pattern recognition without replacing operator judgment. AI-driven and AI-powered functionality can help identify patterns, support predictive analytics, and surface real-time insights that would be hard to find manually.
For example, predictive ETAs and exception signals may help a team communicate earlier when a shipment is at risk. Pricing and performance trends may help procurement and operations evaluate future decisions. Real-time supply chain visibility may help customer-facing teams provide clearer updates before a customer asks.
The platform should not be confused with a routing tool. Lighthouse supports freight visibility, workflows, freight matching context, analytics, and operational decision support. It does not need to prescribe driving paths to create value for shippers.
Who Lighthouse Is Built For
Lighthouse is especially relevant for small and mid-sized shippers that are outgrowing manual freight management. These teams often need the capabilities larger companies build internally, but without the burden of a complicated implementation.
It is also useful for teams managing more complex freight operations, including multiple facilities, a larger carrier network, multimodal activity, truckload freight, warehouse management connections, growing customer requirements, or new reporting needs tied to sustainability, cost control, global supply chain visibility, and global trade.
Lighthouse can support teams that need:
- Faster onboarding than a heavy enterprise rollout.
- Better freight visibility without more portals.
- More accurate ETAs and customer communication.
- More consistent workflows across teams.
- More useful dashboards for operations, procurement, finance, and leadership.
- A scalable platform that can grow with the business.
The competitive advantage is not simply seeing more data. It is using connected data to work with more clarity and less manual friction.
How Lighthouse Supports Better Freight Management
Freight visibility is the starting point, but freight management requires more than tracking. Shippers also need quoting, pricing context, documents, exception response, accessorial awareness, carrier coordination, and reporting.
Lighthouse is built to bring those functions closer together. A team should be able to move from visibility to action without jumping across disconnected tools. That matters when a delayed shipment needs a customer update, a demurrage risk needs attention, a document needs to be found, or a pricing question needs historical context.
For shippers, this kind of end-to-end visibility helps reduce uncertainty. For internal teams, it creates a more consistent way to manage daily work. For customers, it can support better communication and higher customer satisfaction because the freight team has more reliable information.
The Bottom Line
Lighthouse by Tilt is a freight visibility platform and AI-powered shipper TMS built for teams that need clearer freight data, real-time visibility, automated workflows, dashboards, exception management, and better decision-making across transportation activity.
It is designed for shippers that want to move beyond spreadsheets, scattered portals, and manual check calls without losing control of important freight decisions. By connecting visibility, workflows, analytics, pricing context, and operational intelligence, Lighthouse helps freight teams manage transportation with more clarity.
Talk to Tilt about Lighthouse if your team needs a more connected way to see, manage, and improve freight operations.
FAQs
Q: What is Lighthouse by Tilt?
A: Lighthouse by Tilt is the shipper-facing freight visibility platform built to help teams manage shipment tracking, workflows, analytics, pricing context, exception visibility, and freight intelligence from one connected place. It is positioned as an AI-powered shipper TMS for teams that need more control than spreadsheets, email, and disconnected portals can provide.
Q: Who is Lighthouse built for?
A: Lighthouse is built for shippers, logistics teams, and freight decision-makers that need clearer visibility and more connected transportation workflows. It is especially relevant for small and mid-sized shippers that are outgrowing manual freight management, as well as larger teams that need better data, reporting, and operational consistency.
Q: Is Lighthouse a TMS or a visibility platform?
A: Lighthouse can be understood as both. It supports transportation management workflows while also serving as a freight visibility platform that helps shippers track freight, monitor shipment status, manage exceptions, and use freight data more effectively.
Q: What problems does Lighthouse help solve?
A: Lighthouse helps address common freight management challenges such as scattered shipment updates, manual check calls, disconnected portals, limited freight visibility, unclear ETA changes, fragmented documentation, and difficulty turning freight data into practical operational decisions.
Q: Does Lighthouse replace human freight decision-making?
A: No. Lighthouse is designed to support better decision-making, not replace freight expertise. Its value is in organizing data, surfacing relevant shipment information, reducing manual work, and helping teams respond to exceptions with more context and control.
